Title:
電子メールを介して動的なテキスト広告を配給する方法とシステム
Document Type and Number:
Japanese Patent JP5180435
Kind Code:
B2
Abstract:
A system and method for providing dynamic pay-for-placement advertisements via graphics-enabled email that generates a display of advertisements when the email newsletter is opened so the advertisements displayed are based on rankings at the time the email is opened instead of when the email was generated and transmitted. In one embodiment, a graphical-content email having one or more embedded advertisement image references is provided to one or more email recipients. The advertisement image reference, in one embodiment, may include query string parameters indicating the context of the image reference and/or portion of the image reference (i.e., identifying the image reference as being part of a particular newsletter email), a position of the image reference in the email display, and the like. A URL reference also may be included with each advertisement image reference (.e.g., one URL for each advertisement portion of the image to be retrieved by the advertising image reference).
Inventors:
Donovan, Kevin
McCoy, Ron
Murphy, Christopher Joseph
Hills, David Bird
Day, William Sea
O'Conle, Amir Kasreen
McCoy, Ron
Murphy, Christopher Joseph
Hills, David Bird
Day, William Sea
O'Conle, Amir Kasreen
Application Number:
JP2005502248A
Publication Date:
April 10, 2013
Filing Date:
November 03, 2003
Export Citation:
Assignee:
Google ink
International Classes:
G06Q30/02; G06Q30/08
Domestic Patent References:
| JP2002170039A | ||||
| JP2002269151A | ||||
| JP2002251351A | ||||
| JP2002269449A | ||||
| JP2002041533A | ||||
| JP2001514772A | ||||
| JP2002175333A | ||||
| JP2001250052A |
Foreign References:
| WO2001043009A1 | ||||
| WO2002060110A2 |
Attorney, Agent or Firm:
Yuzo Yamazaki
Toshiaki Akamatsu
Toshiaki Akamatsu