Title:
広告配信装置、広告配信方法及び広告配信プログラム
Document Type and Number:
Japanese Patent JP5683626
Kind Code:
B2
Abstract:
PROBLEM TO BE SOLVED: To reduce an unspent advertisement budget.SOLUTION: An advertisement distribution device includes: a submission reception part; an obtainment part; a calculation part; and a distribution part. The submission reception part receives advertisement content, a distribution period of the advertisement content, and an advertisement budget that is an estimate of a charge amount to be charged in accordance with the number of times of clicking the advertisement content. The obtainment part obtains an advertisement-clicking trend from an advertisement distribution history. The calculation part calculates temporal variation of a charge-permitted amount that allows an accumulation amount of the charge amount for the distribution period, the variation linking with the advertisement-clicking trend obtained by the obtainment part. The distribution part distributes the advertisement content so as to not exceed a charge-permitted amount corresponding to the present date-time, of the charge-permitted amount calculated by the calculation part.
Inventors:
西巻 祐一郎
Application Number:
JP2013054975A
Publication Date:
March 11, 2015
Filing Date:
March 18, 2013
Export Citation:
Assignee:
ヤフー株式会社
International Classes:
G06Q30/02
Attorney, Agent or Firm:
Hiroaki Sakai
Hiroaki Nakajima
Hiroaki Nakajima
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