Title:
広告の累進価格設定方式
Document Type and Number:
Japanese Patent JP5801425
Kind Code:
B2
Abstract:
Systems, methods, and computer-readable media for calculating charges for advertisements are provided. The historical performance (such as CTR) of an online advertisement is utilized to calculate accurate performance prediction, in turn used to calculate the current cost per selection (click-through) of the advertisement. The current cost per selection may be multiplied by the total number of times the advertisement has been presented to user(s) to determine the adjusted revenue total for the advertisement. In embodiments, the charge due for the advertisement is the adjusted revenue total for the advertisement less the amount of revenue previously received for the advertisement.
Inventors:
Dominauska, Ewa
Ragna, Robert Jay
Ragna, Robert Jay
Application Number:
JP2014005983A
Publication Date:
October 28, 2015
Filing Date:
January 16, 2014
Export Citation:
Assignee:
Microsoft Technology Licensing, LLC
International Classes:
G06Q30/02; G06Q30/00; G06Q30/08
Domestic Patent References:
| JP2007528058A |
Foreign References:
| US20050251444 | ||||
| US20020169760 |
Attorney, Agent or Firm:
Shinjiro Ono
Yasushi Kobayashi
Shigeo Takeuchi
Osamu Yamamoto
Tadashi Ueda
Motoharu Nakanishi
Junichi Matsuo
Kenichi Torii
Shogo Nakamura
Omaki Ayako
Ryota Suematsu
Naoki Ofusa
Yasushi Kobayashi
Shigeo Takeuchi
Osamu Yamamoto
Tadashi Ueda
Motoharu Nakanishi
Junichi Matsuo
Kenichi Torii
Shogo Nakamura
Omaki Ayako
Ryota Suematsu
Naoki Ofusa