Title:
広告配信システム、広告配信サーバー、広告配信方法および広告配信プログラム
Document Type and Number:
Japanese Patent JP5242507
Kind Code:
B2
Abstract:
PROBLEM TO BE SOLVED: To provide an advertisement distribution system, an advertisement distribution server, and an advertisement distribution method and an advertisement distribution program, capable of effectively utilizing a limited advertisement region by accurately estimating categories preferred by a user from the site browsing history data of the user and distributing advertisements related to the categories with higher levels of preference of the user when the advertisement data inserted into a web site is distributed.SOLUTION: A user preference data estimation unit estimates the categories and keywords preferred by the user based on the site browsing history data of the user together with their likelihoods. When the highest likelihood of the estimated likelihoods is above a reference value, a distribution content selection unit distributes the advertisement data related to the user preference data corresponding to the likelihood. Even if the likelihood is below the reference value, by making the user directly select desired categories and keywords, the advertisement data related to the categories and the keywords preferred by the user is distributed.
Inventors:
Tetsuyuki Morita
Application Number:
JP2009147996A
Publication Date:
July 24, 2013
Filing Date:
June 22, 2009
Export Citation:
Assignee:
Nippon Telegraph and Telephone Corporation
International Classes:
G06Q30/02; G06F13/00; G06F17/30; G06Q30/06; G06Q50/00; G09F19/00
Domestic Patent References:
| JP2002334104A | ||||
| JP2004177936A | ||||
| JP2004094383A | ||||
| JP2006202056A | ||||
| JP2004157827A | ||||
| JP2008112063A | ||||
| JP2007221232A |
Attorney, Agent or Firm:
Nissei International Patent Office