Title:
ADVERTISEMENT MATCHING DEVICE, METHOD AND PROGRAM
Document Type and Number:
Japanese Patent JP2012037920
Kind Code:
A
Abstract:
To achieve an effective retrieval cooperative advertisement suitable for a retrieving retriever's intention.
An action proposal type retrieval presents an action candidate regarding a specified retrieval query and allows a retriever to specify what suits a retriever's intention. By selecting an advertisement based on an evaluation of compatibility between a retrieval character string based on an action specified by a retrieval and an action character string pre-associated with an action to be shown for every advertisement, an effective retrieval cooperative advertisement suitable for a retriever's intention is realized and CTR is improved.
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Inventors:
TSUKAMOTO KOJI
Application Number:
JP2010174388A
Publication Date:
February 23, 2012
Filing Date:
August 03, 2010
Export Citation:
Assignee:
YAHOO JAPAN CORP
International Classes:
G06F17/30; G06F13/00; G06Q30/02; G06Q30/08; G09F19/00
Domestic Patent References:
| JP2009169541A | 2009-07-30 | |||
| JP2002140355A | 2002-05-17 | |||
| JP2005050239A | 2005-02-24 | |||
| JP2002230037A | 2002-08-16 | |||
| JP2007133688A | 2007-05-31 | |||
| JP2006079454A | 2006-03-23 | |||
| JP2010049409A | 2010-03-04 | |||
| JP2010160797A | 2010-07-22 |
Foreign References:
| WO2010041893A2 | 2010-04-15 |
Other References:
大藤 宗一, 即実践！検索連動型広告, vol. 第1版, JPN6012036615, 15 July 2010 (2010-07-15), pages 48 - 62, ISSN: 0002279177
長野 弘子: "検索語を制覇すれば売り上げ倍増！？キーワード広告の実力", ＩＮＴＥＲＮＥＴ ＭＡＧＡＺＩＮＥ ２ＮＤ ＳＴＡＧＥ, JPN6012036617, 1 November 2003 (2003-11-01), JP, pages 114 - 119, ISSN: 0002279178
長野 弘子: "検索語を制覇すれば売り上げ倍増！？キーワード広告の実力", ＩＮＴＥＲＮＥＴ ＭＡＧＡＺＩＮＥ ２ＮＤ ＳＴＡＧＥ, JPN6012036617, 1 November 2003 (2003-11-01), JP, pages 114 - 119, ISSN: 0002279178
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