Title:
広告露出管理方法及び受信機
Document Type and Number:
Japanese Patent JP4240182
Kind Code:
B2
Abstract:
PROBLEM TO BE SOLVED: To provide an advertisement exposure managing method or the like capable of effective advertisement distribution. SOLUTION: An advertisement company server 2 sets a condition on the exposure of an advertisement concerning advertisement contents received from an advertiser server 1, generates a script containing set contents and supplies it to a broadcasting station 3 together with the advertisement contents. The broadcasting station 3 distributes the script and the advertisement contents to each of receivers 4. The receiver 4 receives the script and the advertisement contents, selects and exposes the advertisement corresponding to the attributes of viewers and how many times the advertisement is to be exposed. Besides, a viewing log or action log is updated. When the receiver 4 is set as a collection target receiver, that receiver transmits the viewing log and the action log through a public line or the like to a collection center 5. The collection center 5 supplies the collected logs to the advertisement company server 2 and on the basis of the logs acquired from the collection center 5, the advertisement company server 2 changes the location of contribution matrixes.
Inventors:
Kazunobu Hayashi
Jinnosuke Nakamura
Shigefumi Takahashi
Mika Kato
Tomoko Nakano
Jinnosuke Nakamura
Shigefumi Takahashi
Mika Kato
Tomoko Nakano
Application Number:
JP2000241466A
Publication Date:
March 18, 2009
Filing Date:
August 09, 2000
Export Citation:
Assignee:
NTT DATA Corporation
International Classes:
G06Q30/02; G06Q30/06; G06Q50/00; H04H20/00; H04H20/38; H04H60/31; H04H60/33; H04N5/44; H04N7/173; H04H9/00
Domestic Patent References:
| JP11017633A | ||||
| JP11338809A | ||||
| JP10150642A | ||||
| JP9083991A |
Attorney, Agent or Firm:
Kimura Mitsuru