ADVERTISING MEDIUM AND INFORMATION TRANSMISSION METHOD

Title:

ADVERTISING MEDIUM AND INFORMATION TRANSMISSION METHOD

Document Type and Number:

Japanese Patent JP2007256867

Kind Code:

A

Abstract:

To provide an advertising medium which is capable of obtaining an advertising effect beyond contents of displayed advertisement information.

A bookmark 2 is employed as an advertising medium relating to a program for TB broadcasting. An advertisement of the program is printed on a front face of the bookmark 2, and a two-dimensional code for connection to a program homepage is printed on a rear face of the bookmark 2. Bookmarks 2 are exhibited by POP in bookstores in various parts of the country and are widely delivered by being freely taken by visitors to the bookstores. A program guide of the homepage of the broadcast program is displayed when a visitor who has taken the bookmark 2 uses the two-dimensional code to access the Internet, whereby program information can be effectively advertised.

Inventors:

YAMADA FUJIO
TANAKA KOHEI

Application Number:

JP2006084288A

Publication Date:

October 04, 2007

Filing Date:

March 24, 2006

Export Citation:

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Assignee:

KYODO PRINTING CO LTD

International Classes:

G09F23/10; B42D9/00; B42D15/10; G06Q30/02; G06Q30/06; G06Q50/00; G07C15/00; G09F1/02

Attorney, Agent or Firm:

Takahiro Yamazaki

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