To provide a unit that displays articles in a store, prevents theft without increasing a burden on shop assistants and can be used for the sale of articles.

A plurality of article samples are displayed by providing an article sample display section 2 on the front surface of a check-out counter 1 over which shop assistants attend customers, the shop assistants select articles with bar code scanners 8 from a bar code table 7 on the check-out counter in response to customers' requests, selection signals are sent to a product carrying out section 5 and the articles are carried out to a product carrying-out gate 6 by the product carrying-out section 5 from a product storage section 4 in the check-out counter.