To provide an automatic shoe polisher for solving the troubles that it is difficult to polish up the side face and rear part, etc., of a shoe and it takes time and labor by a conventional shoe polisher by a simple rotation system.

A DC or AC power source is used, a motor or a driving machine or the like is vibrated/rotated, a polishing instrument such as cloth, sponge or a brush is finely moved and its surface and the surface of the shoe are rubbed. Thus, dirt such as mud and stains on the surface of the shoe is removed just by putting the shoe into a shoe housing space while keeping the shoe have-on, shoe oil is applied and polishing gloss is automatically supplied.