To provide a bag ornament whose ornament body can be concealed and the design of whose ornament body can be changed as necessity arises.

This bag ornament comprises a fixing body 3 to be fixed at the inside of the cover 2a of a bag 1, an ornament body 5 having legs 5a, 5a to be inserted in insertion parts 4, 4 provided at both sides of the fixing body, and fitting bodies 7, 7 to be inserted in an insertion part 6 provided at the lower end part of the fixing body from both sides crossing the insertion part. Each insertion part has springs 13a, 13a for pushing the legs toward the bottom direction of the fixing body, and the insertion part 6 has a spring 13b for pushing out the fitting bodies 7, 7 toward both sides of the fixing body. Furthermore, the legs have first recess 15a and second recess 15b. Each fitting body has operation parts 7a, 7a protruding on both sides of the insertion part, and are provided with first projection and second projection 7c, 7c for fitting the first recess and the second recess of the leg.