To call attentions of much more persons and persons in layers more appropriate as an advertisement object, to a banner advertisement utilizing the Internet, with respect to a method and device for distributing the banner advertisement to personal computers and mobile phones having Internet connection functions.

Advertisement information linked with a specific home page is displayed on a terminal of a viewer of a viewer-participation broadcast program. When the viewer viewing a TV or listening to a radio accesses a server 1 which accepts applicants from viewer terminals 6 like personal computers or mobile phones via the Internet 2, an advertisement insertion page where one or more banner advertisements selected from a list 10 of advertisement information, which is preliminarily requested to be advertised, by a prescribed selection reference are inserted is transmitted after replay data to be program is received, or an application form sent to viewer terminals 6 which will participate in the broadcast program is provided with button objects for movement to banner advertisements or banner advertisement pages.

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