To enable an easy and accurate recognition of whether advertising information is transmitted to the viewers or not.

An advertising agency 3 submits a forming request of CM contents to a production house 2. The house 2 products a CM contents file 7 and a broadcasting history file 8. A broadcasting station 1 fills a file receipt date, a broadcasting name and a broadcasting date in the file 8 and broadcasts together with the file 7. A receiving apparatus 6 according to a district writes a receiving date, a receiving station name and a receiving quality (e.g. receiving field strength) in the received file 8, and feeds back them to the station 1 and the agency 3 via a communication channel 4. Accordingly, whether the advertising information is transmitted to the viewer or not can be easily and accurately known by referring to the file 8.