To provide a built-in antenna mounting structure for television receiver, with which a linear antenna can simply be fitted and fixed to a cabinet, without the need for using a fastening component such as a tape, and number of components can be reduced to decrease the cost and the mount job can be simplified to enhance the workability.

Ribs 3 or 3A projected to an opposite cabinet 1 or 3 are provided to the inside of a circumferential edge of a front cabinet 1 or a rear cabinet 3, the linear antenna 6 for an FM broadcast or the like is wired to the ribs 3 or 3A from a printed circuit board 4 placed in the cabinets 1, 2 and its end 6a is fitted and fixed to one of the ribs 3 or 3A to incorporate the linear antenna 6 to the cabinet 1 or 2.