To provide a client response system as an active interactive automatic voice response (IVR) system in which a conventional passive IVR system can be utilized for customer relationship management (CRM).
The system is provided with an information database 42 storing information, an attribute database 41 for storing static and dynamic attribute data (such as the date of birth, address and transaction records or utilization history in the past, for example), for each registered client and an IVR server 12. When a client who performs access is specified, the IVR server 12 retrieves the attribute database 41 by a retrieval part 24 while using that specified client as a key, a message suited to that client (the message of service function such as greeting of the birthday and a message for sales promotion of articles or services) is selected by a judging part 25 and sent to that client as an IVR prompt.
KAKIZAKI MAKOTO
KANEKO AKEMICHI
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