To make it possible to realize the stable performance of transferring work in use and the effective prevention of a poor transferring due to the one-sided floating of a transfer tape and, at the every starting time to effectively prevent the non-transferring part on a surface to be transferred due to the exhaustion of the transfer tape at a transfer head from developing and, at the same time, to prevent skidding from developing.

A head member 9 having a transfer head 14 at the fore end 9a thereof is provided at the fore end opening 7 of a case main body 1 such that the transfer head 14 can move vertically. By interlocking the head member 9 in use with the pivoting operation of an operating member 17 pivotally journaled about a horizontal axis at the fore upper surface of the case main body 1, the transfer head 14 is changed from the state floating up from a surface P to be transferred to the state abutting against the surface P to be transferred and simultaneously either a feed reel 3 or a take up reel 5 is pivotally related so as to deliver the transfer tape 2 towards the transfer head 14.