To provide a coating material which contains an arbitrarily colored and shaped pigment for use in a special ink such as a fluorescent or phosphorescent ink, a temperature-indicating ink, the so-called black light which ordinary appears to be white but fluoresces when exposed to an excitation light being ultraviolet light at a specified wavelength, an OCR ink or an OMR ink so as to realize various colors, hues and designs by single printing and to thereby extend the use of a special coating material,

This coating material comprises a thin-plate pigment 2 formed by kneading a microparticulate specially functioning additive such a fluorescent or phosphorescent material with a two-package curing or UV-curing transparent cure molding material which is insolubilized in an organic solvent after being cured and forming a pattern printing on the release surface of such as release paper, a vehicle capable of being kneaded with the thin-plate pigment and of fixing it on a printing substrate, and auxiliaries.