To provide a colored reflective coat in which, when a reflective coat containing an aluminum powder is irradiated with light at night or in darkness, influences caused by a color of metal glossiness of the aluminum powder are suppressed, reflection light is prevented from becoming whitish, and such reflection light that a color similar to the color of a colorant that can be watched in daytime is visible clearly can be obtained.

A method of forming a colored reflective coat 1 comprising a reflective coat 3, a light reflexive transparent coat 4 and a transparent colored coat 5 in order includes the steps of: forming the reflective coat 3 by coating a surface of a substrate 2 with paint for the reflective coat containing an aluminum powder and a transparent flaky glass powder; forming the light reflexive transparent coat 4 by coating a surface of the reflective coat 3 with paint for the transparent coat containing transparent glass beads 6; and forming the transparent colored coat 5 by coating a surface of the light reflexive transparent coat 4 with paint for the transparent colored coat containing an organic pigment.