To provide a commercial space production system which can produce article introduction using a sound and an aroma, without influencing the sound and aroma at surrounding sales corners or at other places in a store.

The commercial space production system 1 includes a narrow-directional speaker section which is equipped with a plurality of speaker units 26-1 to 26-N and limits a sound radiation range to a fixed space, an aroma section which generates an aroma, and an air current generation section which generates an air current to make the aroma generated by the aroma generation section stay in the fixed space. Commercial space production systems 1A and 1B use an array speaker 26 as the speaker section so the sound can be output in the form of a beam and the range, where the sound is radiated can be limited to a fixed range. Furthermore, a commercial space production system is provided with evacuation parts 31A-1 to 31A-4 around the aroma section and with air suction parts 32A-1 to 32A-4 on a surface which is different from the surface where the aroma section is provided, so a belt-like air current is generated around the aroma section, to make the aroma generated by the aroma section stay within a fixed space.