To easily return a drawer rod to a rear specific position after commodities are moved forward in a commodities display tool wherein the drawer rod slidable in a longitudinal direction of a base mound on a commodities display rack, can be projected forward in the longitudinal direction, by comprising a means for removably connecting a rear part of a base and the drawer rod.

In a case when the commodities A displayed on a commodities display rack in series, are moved from a rear part to a front part, that is, when the commodities A placed on a base 2 are moved forward, a finger hook part 31 is manually drawn first. Whereby a rear vertical plate 212b of the drawer rod 3 pushes the commodities A forward through a commodities pusher 5 to move the same forward. Then the drawer rod is manually returned backward, so that the drawer rod 3 is drawn backward by the tensile force of a magnet 215 at a specific position, and is stopped at an edge face of the rear vertical plate 211 of the base. Whereby the deformation of the commodities A caused by the excess pressing, can be prevented, and the drawer rod 3 can be returned and easily fixed to the rear part, so that the passage of a customer can be prevented from disturbed by the drawer rod.