To provide a commodity display stand and commodity display rack capable of coping with divergence of commodity and frequent remodeling, simple in structure and achieving many-sided display of commodity with one or more display stands.

This display stand is formed of a substantially rectangular rear plate 2 provided with a plurality of lateral grooves on the surface, a rectangular intermediate plate 3 provided with a plurality of lateral grooves disposed on the surface spirally rotatably supported at the front edge of the rear plate 2, and a rectangular front plate 4 provided with a plurality of lateral grooves on the surface spirally rotatably supported at the front edge of the intermediate plate 3. The rear plate 2 and the front plate 4 are respectively rotatable to the intermediate plate 3, and fixed at arbitrary positions in the rotation range.