To permit a partitioning plate including a commodity frontward feeding mechanism to be thin, to stably fix it to a shelf board and also to stabilize the forward feeding of non-self-supported commodity.

A commodity drawing-out member 60 is engaged with a guide groove 405 which is formed on the side surface of a commodity partitioning plate 20 disposed on the shelf board 10 so as to be slidable from the front end of the commodity partitioning plate 20 and the commodity drawing-out member 60 is drawn-out to this side so that the arrayed commodities A including a commodity pressurizing body 40 are moved to the front end side of the shelf board 10. Then, a commodity display tool 1 is stably fixed to the shelf board 10 by a fixing means 30 consisting of a connecting means 301 disposed at the front end of the shelf board 10, an engagement part 302 which can be slid in the connecting means 301 and a magnet 303. Besides, a pressure body 402 is arranged by diagonally backward inclination in the commodity pressurizing body 40 and, moreover, an auxiliary pressurizing member 403 is arranged so that the non-self-supported commodity is stably fed frontward.