PURPOSE: To obtain a conductor roll having an excellent wear resistant characteristic when used for annealing wire, such as copper wire.

CONSTITUTION: A conductive substrate 20 (e.g.: copper, bronze, nickel and steel substrates) is coated preferably at a thickness of 50 to 150 microns by a coating 22 of a tungsten or tungsten based alloy layer so that the coating surface has a surface roughness of at least 2 microns Ra, more preferably at least 5 microns Ra. An under-coating (e.g: nickel-aluminum and nickel) may be arranged between the substrate and the tungsten or tungsten based alloy layer. An sealing agent, such as epoxy, may be arranged on the tungsten or tungsten based alloy layer. The copper wire 24 comes into contact with the rugged peaks of the coating and just a min. contact occurs between the coating and the copper wire.