To provide information useful for stock management or sales planning to perform promotion of sales and improvement of the stock management of a content.

This content trial viewing and listening system providing trial viewing and listening of the content stored in a content storage medium for the sales to a user terminal has: a storage means storing trial viewing and listening data of the content and incentive information expressing benefit contents to the sales of the content storage medium; a trial viewing and listening situation information collection means transmitting the trial viewing and listening data to the user terminal, and collecting and storing trial viewing and listening situation information by the user terminal; a user terminal trend collection means transmitting the incentive information to the user terminal, and monitoring a trend of the user terminal to collect and store user terminal trend information; and a marketing information output means outputting the stored trial viewing and listening situation information and user terminal trend information as marketing information.

COPYRIGHT: (C)2007,JPO&INPIT