To provide a cushioning material capable of increasing the strength of a packed object in a width direction when the plate-like packed object is packed, and capable of achieving the high efficiency of packing work.

In cushioning materials 1 to 6, cushioning members 1a to 6a and reinforcing members 1b to 6b are integrally formed. In the cushioning members 1a to 6a, recessed parts 1c to 6c for holding the circumferential edge of a liquid crystal television 10 are arranged, and cylindrical reinforcing members 1b to 6b are arranged in directions orthogonal to depth directions of the recessed parts 1c to 6c. The reinforcing members 1b to 6b are arranged so that linear parts of the uppermost parts of outer circumferential surfaces of the reinforcing members 1b to 3b can be on the same plane as planes of upper end surfaces of the cushioning members 1a to 3a, and the linear parts of the lowermost parts of outer circumferential surfaces of the reinforcing members 4b to 6b can be on the same plane as planes of lower end surfaces of the cushioning members 4a to 6a.