To provide a data-broadcasting content utilizing actual-result control system capable of objectively determining the effectiveness of advertizing regarding data-broadcasting contents provided to a user as an advertisement in a digital-broadcasting service.

The data-broadcasting content utilizing actual-result control system has an interest-information collecting means collecting interest items indicated by a data requirement during the looking and listening of data-broadcasting contents and an interest information containing a user discriminating information and a content discriminating information and storing the items and information in an interest-information database and a relevant-information distributing means distributing a relevant information containing proper relevant items to the user on the basis of the information stored in the interest-information database. The control system further has an actual-result information collecting means collecting a utilizing actual-result information containing a distributing history information and the content discriminating information indicating the opportunity of a distribution in response to the distribution of the relevant information and storing the utilizing actual-result information in a utilizing actual-result database and an actual-result information informing means extracting a utilizing actual-result information containing each content discriminating information from the utilizing actual-result database and informing a provider for the corresponding data-broadcasting contents of the extracted utilizing actual-result information.

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