To provide intelligent type dynamic marketing data collection and advertisement transmission mechanism.

After marketing data are collected and analyzed, advertisements suitable for a user or other marketing raw elements are transmitted to different users. The update of data and the transmission system of advertisements are continuous, automatic and periodic. The data of a user are an IP address, the history of a user, a voting history, an observation history, a program scheduling history, a classification history, a purpose history, current Web, browser history, the identification of a current program and the personal data of the user or the like. For example, since the IP address of the user shows the location of the user, only regional advertisements are transmitted to the user based on the IP address. Then, only advertisements suitable for the user are transmitted to the user, so that a chance is increased for the user to purchase supplied merchandise.