To develop an advertisement medium/advertisement system for enabling a purchaser to willingly accept a sales promotion material for advertisement and for enhancing an advertisement and promotion effect.

In the advertisement medium and the advertisement distribution system, advertisement the needs of which are potentially held by the purchaser's layer is matched on the rear surfaces of bromides of talents/models/animation characters, etc., in which its purchaser's layer shows interest most by utilization of IT technology called as a data base. An advertisement effect and a purchase rate are drastically enhanced by bromide advertisement combining the bromides and advertisement by every purchaser's layer. And the advertisement and promotion effects are drastically enhanced by describing an Internet mail address where messages from the talents/models/animation characters, etc., of the bromide can be received.