To obtain a decorative body capable of controlling a thickness in accordance with a restriction of the thickness of an article to be an object for decoration and expressing a clear image even when it has a thin laminated structure.

In the decorative body equipped with a pixel layer in which a plurality of pixels are aligned, and a plano-convex lens layer which consists of a plurality of aligned plano-convex lenses positioned below the pixel layer, respective plano-convex lenses constituting the plano-convex lens layer face the flat face sides to the pixel layer, and a reflective face for reflecting incident light entering from the flat face sides is formed on the spherical face sides of respective plano-convex lenses.