To obtain clear reflecting light by reducing glossy minute pieces by preventing a clear coloring coating material from sticking to the glossy minute pieces as much as possible without losing the original reflecting light of the glossy minute pieces.

In a decorative display board, a base board 3 comprises a clear layer of a clear synthetic resin in one face and an opaque layer of a synthetic resin in the other face, groove-shape profiles are formed in the opaque layer side of the base board to express patterns, shapes, symbols, characters, or the like, and the plurality of glossy minute pieces are introduced into the groove-shaped profiles to fix part of the glossy minute pieces 6 by varnish so as not to loose the glossiness of the glossy minute pieces in the groove-shape profiles, the hardish clear coloring resin coating material is laminated and coated so as to cover the groove-shape profiles as a lid so as not to stick to and permeate into the glossy minute pieces, a reflecting member and a blocking member are superposed and adhered to the opaque layer side of the base board, a display section having a reflecting face is formed in the clear layer side of the base board, the light beam is reflected such that the display section is diffusely reflected and lifted by irradiating the light beam of the electric lamp to the display section of the base board in a dark place.