To provide an applicator device which can be easily used and economically manufactured, and can apply the product by one action and spread it on the hair equally.

A device especially for storing and applying gel hair product is attached with a container keeping the product, and the container is attached with an applicator head which has a plurality of applying parts in teeth-shape, and at least an opening which connects to the container is made on the outside of the applying part near its base to send the product, and at least a part of the applying part is made on a supporting body which shifts between the first position where an opening is closed and the second position where an opening is partially released.