To facilitate a request of a consumer for purchase surrogate.

A merchandise code collecting part 24 for collecting from a customer terminal 4 a merchandise code obtained by enciphering merchandise information showing one store 13-1 among a plurality of stores 13-1 to 13-n and merchandise sold at the store 13-1, a merchandise code decoding part 25 for decoding the merchandise code into the store 13-1 and the merchandise, and an ordering part 26 for ordering a merchandise terminal 5-1 belonging to the store 13-1 for the merchandise are provided. The merchandise code is described with a character string on an advertisement medium advertised by the store 13-1.