PURPOSE: To obtain a new compound exhibiting yellow color, yellowish red color or red color, having excellent color developing performance, light resistance, durability and contrast and useful as liquid crystal display, etc.

CONSTITUTION: The compound of formula I [R is alkyl which may have water- insoluble substituent, aralkyl which have water-insoluble substituent or (substituted)cyclohexylalkyl; (m) is 3-18; (n) is 0-2; Z1 to Z9 are H, halogen, methyl, methoxy, etc.], e.g. the compound of formula II. The compound of formula I can be produced by reacting a compound of formula III with a compound of the formula Y-R (Y is halogen).