To provide a digital camera which enables an operator to correctly recognize a landmark in a visual field.

The digital camera includes a photographing part 32, a positioning part 10 positioning a self-position, an azimuth measurement part 14 measuring a photographing azimuth in the photographing part, a height measurement part 16 measuring the height of the self-position, an attitude information acquisition part 18 measuring an inclination angle with respect to a horizontal surface in a photographing direction in the photographing part, a landmark information storage part 42 storing a plurality of pieces of landmark information, an extraction part 8 extracting the landmark information which can be recognized by the operator in the direction of the photographing azimuth based on the self-position in photographing as a reference, based on the self-position, the photographing azimuth, the height, and the inclination angle in the photographing, and a storage control part 8 allowing to store at least one of the pieces of information on the self-position in the photographing, information on the photographing azimuth, information on the height, attitude information, and the landmark information as the tag information of image data photographed in the photographing part.