To provide a display apparatus which is excellent in design property and is reduced in a dimension of depth, and also to provide a vending machine to which this display apparatus is applied.

The display apparatus 10 includes a light transmission plate 11 on which the display subject 13 is formed by applying paint 12 on one surface 11a thereof, and a light source 21 which makes the light incident to an end face 11c of the light transmission plate 11. The vending machine is provided with the display apparatus 10, and the display apparatus 10 is installed so that the one surface 11a of the light transmission plate 11 coated with the paint 12 is made to face the front panel surface of a main body cabinet.