To enable a user to easily judge how much data of each cell highlighted are important or that the data are unnecessary for example in a table displayed by a Web browser.

A display control system is equipped with (1) a character color stepwise change processing section 104 that counts and accumulates the numbers of clicks of a mouse by cells constituting the table and displays characters in the cells in previously stored character colors in accordance with the numbers of clicks in order to make information of a tabular form displayed in the Web browser easy to see. The importance rank of data is increased in steps each time the cell is clicked to let the user easily recognize in which cell data are more important.