To provide a display device for an automatic vending machine improved in the display change and goods selectivity.

This display device for the automatic vending machine comprises a push button case 4 mounted from the surface side of a front panel 3 of the automatic vending machine 1; a key top 5 serving as an operating member; a push button mounting member 6 mounted from the back face; and a screening panel 11, a price panel 12 and a cold/hot panel 13 mounted in this order on the push button mounting member 6 from the side closer to the front panel 3. The screening panel 11 is provided with a round hole in the center of disc shape and provided with see-through parts 14 confirmable from the rear, one each for a cold/hot display and a price display. The price panel 12 is provided with a see-through part 15 besides a price display part, and the cold/hot panel 13 is provided with a see-through part 16 besides a cold/hot display part. When changing the display, the cold/hot panel 13 or the price panel 12 is detached from a projecting part 17 of the push button mounting panel 6 engaging the cold/hot panel 13 and the price panel 12, and rotated to engage recessed parts 19, 20 of new display with the projecting part 17.