PURPOSE: To easily replace pictographs of printed patterns printed on a commodity propagnda advertisement panel and presented on the front of an outer door with ones of different patterns and simply store a stand-by one without requiring a storage place.

CONSTITUTION: An advertisement panel 33 is formed into an endless belt shape with a translucent film having a proper thickness, and two kinds of commodity propaganda pictographs 33a, 33b of different patterns are printed on the surface. Upper and lower rotary rollers 82 are provided in a display chamber, the advertisement panel 33 is suspended on the rotary rollers 33a, 33b, and the pictograph 33a on one side is presented on the front of the display chamber via the window 81a of a panel holder 81. When the pictograph of the different pattern is to be presented, a handle 86 connected to the upper rotary roller 82 via a belt is rotated, then the rotary rollers 82 are rotated to travel the advertisement panel 33, and the pictograph 33b is presented in the window 81a. The pictographs of different patterns can be easily changed, and the stand-by pictograph is left on the advertisement panel 33 for storage with no trouble.