To provide a water permeable pavement material without imparting vibration to the roadside, when forming a hump.

This water permeable pavement material is provided by including a rubber chip, a fibrous substance and a binder, and is characterized in that the fibrous substance exists between particles of the rubber chip. Water permeability and elasticity can be enhanced by interposing the fibrous substance between the particles of the rubber chip. The fibrous substance can use ceramic fiber. Hardness of the pavement material can also be enhanced by further including crushed stones. The rubber chip can be colored in a desired color. Thus, a sign can be expressed on a surface of pavement, and coloring can be held over a long period.