To provide an electric heating-type Baumkuchen machine (oven) subjecting dough and not to have it dry out.

A rolling bar-holding arm (16) is put to a moving halt once even at the dough-preheating position (P2) of a dough-baking zone (Z2) as such an intermediate point as to move forward from the dough coating position (P1) of a dough coating zone (Z1) to a dough-baking position (P3); during the halt, the dough-baking zone (Z2) is determined to be shut by a partition shutter (57)'s advance; a number of seeds heaters (11) are erectedly set up in parallel on the backside of the baking zone; a far-infrared ray-radiative panel (54) is interposed between each space where the heater and a rolling bar (18) present at a baking position as the terminal point of the rolling bar-holding arm (16)'s forward movement stand against each other; after preheating by the heaters the dough (M) on the rolling bar present at the preheating position (P2) as the intermediate point of the forwardly moving rolling bar-holding arm (16), the dough on the rolling bar reached the baking position as the terminal point of the forwardly moving rolling bar-holding arm (16) is baked by heating with the heaters and radiant heat from the panel (54).