To provide an advertisement distribution system and method, for capturing action of a customer to an advertisement output by an electronic advertisement output device.

This advertisement distribution system (1) includes an advertisement distribution device (10) and the electronic advertisement output device (20) connectable via a communication network (50). The electronic advertisement output device outputs the advertisement, acquires terminal identification information by holding up a mobile terminal (30), transmits address information of the advertisement distribution device to the mobile terminal, and transmits the terminal identification information to the advertisement distribution device associatively to log information. The advertisement distribution device receives the terminal identification information and the log information, extracts a content corresponding to the advertisement output by the electronic advertisement output device when having held up the mobile terminal based on the log information according to reception of page request information with the terminal identification information from the mobile terminal, configures page information allowing output of the content, and transmits the page information to the mobile terminal having transmitted the terminal identification information.