To improve operability concerning reproduction in an electronic camera.

A CPU 26 makes an image sensor 16 to be exposed with mutually different multiple exposure amounts when an exposure operation is received, and acquires generated multiple electronic images from the image sensor 16. The CPU 26 reproduces any one of acquired multiple electronic images. The CPU 26 receives a zoom operation to designate a part of the reproduced electronic image, and designates an electronic image where a brightness of its partial image designated by the zoom operation shows an appropriate value among the acquired multiple electronic images, as a reproduction processing object.