To provide an electronic wrist watch capable of cheaply producing in a short time with the same component constitution even with an electronic wrist watch of type of different display design and the like.

Provided are a time measuring means measuring time information, an indication means 4 in dot-matrix indicating the measured time information, a memory 12 storing at least one indication screen data indicated in the indication means 4. The indication screen consisting of the dot-matrix is constituted in the hard case body 2. In this dot-matrix, variable information image regions A and B for calendar information, time information, address information, etc., and a fixed information image region C expressing the body design of wrist watch are arbitrarily variably indicated on the indication screen by the indication screen data stored in the memory 12 and a control means.