To provide an emboss pattern display board of metal gross excellent in visibility, in which, when the display board is seen from the front side by reflection, the metal gloss emboss pattern appears and, when an image is seen from the front side of the display board by translucency, or when the image on the rear side of the display board is seen from the front side of the display board there-through, the image can be seen without distortion substantially unconscious of the emboss pattern.

The display board of a metal gloss emboss pattern excellent in visibility is provided with the emboss pattern on the rear face of the translucent substrate, and the display board in which at least a metal thin film layer and a translucent resin layer are successively formed on the emboss pattern has a total light transmittance of the metal thin film layer of 3 to 45% and has a smooth translucent resin layer surface on the side where the metal thin film layer is not formed.