Title:
観察したユーザの行動からの広告品質の推定
Document Type and Number:
Japanese Patent JP5078910
Kind Code:
B2
Abstract:
A system obtains ratings associated with a first set of advertisements hosted by one or more servers, where the ratings indicate a quality of the first set of advertisements. The system observes multiple different first user actions associated with user selection of advertisements of the first set of advertisements and derives a statistical model using the observed first user actions and the obtained ratings. The system further observes second user actions associated with user selection of a second advertisement hosted by the one or more servers and uses the statistical model and the second user actions to estimate a quality of the second advertisement.
More Like This:
Inventors:
Light daniel
Pregibon, daryl
Tan, Diane
Pregibon, daryl
Tan, Diane
Application Number:
JP2008548866A
Publication Date:
November 21, 2012
Filing Date:
December 29, 2006
Export Citation:
Assignee:
GOOGLE INC.
International Classes:
G06Q30/02
Domestic Patent References:
| JP2005190340A | ||||
| JP2002245339A | ||||
| JP2003141410A | ||||
| JP2002366838A |
Foreign References:
| WO2005010702A1 |
Attorney, Agent or Firm:
Kuro Fukami
Toshio Morita
Yoshihei Nakamura
Yutaka Horii
Hisato Noda
Nobuo Arakawa
Toshio Morita
Yoshihei Nakamura
Yutaka Horii
Hisato Noda
Nobuo Arakawa