To provide a feed for bovines that can grow bovines of good meat quality, as freshness, high storability with high freshness duration, reduced dripping and good taste are maintained.

Spices and 50-500 ppm of vitamin E are added to the feed for bovines and the feed is given to bovines to improve the quality of their meat and the feeding method is provided. The spices are selected from the group consisting of nutmeg, mace, mustard, tarragon, sesame, black pepper, white pepper, fenugreek, anise seeds, celery seed, caraway, coriander, cumin, fennel, dill, parsley, paprika, clove, allspice, red chili, marjoram, rosemary, oregano, sage, thyme, laurel, basil, savory, cinnamon, onion, turmeric, cardamom, ginger, garlic, wormwood, and tea.