To provide a flooring coating material made of paper having high flexural strength and excellent in restoration after being compressed.

In the flooring coating material (10) knitted out of hollow cylindrical paper yarns (14) twisted in the shape of a cylinder by cutting out paper (20) in the shape of a tape, the paper (20) as a fiber component is constituted of pulp (16) of 70 to 95 wt.% consisting of a vegetable fiber, a core section (22) excellent in flexural stability in comparison with the pulp (16) and a core sleeve structural heat fusion fiber (18) of 5 to 30 wt.% having a sleeve section (24) of a fusing point lower than that of the sleeve section (22). Because of this constitution, flexural strength against compressive load is strong, and the flooring coating material (10) made of paper excellent in restoration after being compressed can be obtained.