To solve the problem that a disposable water-absorbing sponge, which is known a flower holder for flower arrangement, is not environmentally benign, and that a flower holder made of meshes and wires is problematic in its flower holding ability.

The flower holder consists of a frame and a curl member so that flowers are held by meshes and wires. By using the frame in the status that the part where a flower is inserted is covered with a curl member, the direction of a flower inserted vertically, horizontally or slantedly is determined and satisfactory flower arrangement is possible. The modification of the insert can be done as many times as desired with this structure. The repetitive use is also possible.