PURPOSE: To obtain a chewing gum having preferable fragrance during chewing and tasting fragrance for a long time owing to its excellent continuity of fragrance.

CONSTITUTION: The chewing gum is comprised of a sucrose ester of a aliphatic acid and a smoking component. The production of the same specifically consists of a smoking process of a chewing gum base containing an emulsifier such as a sucrose ester of an aliphatic acid, a glyceride, etc., a mixing process in which the smoked chewing gum base, sucrose and a coloring and fragrant material are mixed and a molding process of the mixture. Especially in case of using the sucrose ester of an aliphatic acid, anticariousity is expressed owing to a combined effect when used with the smoking component.