To vertically, stably stand an incense by planting slender needles for supporting incenses on the entire surface of one side of a disk-shaped substrate with a size allowing placement setting in an ash pot and adhering a knob onto the same surface as a central needle of the substrate.

In this frog-shaped incense holder, slender needles 2 for supporting incenses 5 are planted with a constant interval on the entire surface of one side of a disk-shaped substrate 1 with a size allowing placement in an ash pot 4, and a knob 3 is secured onto the same surface as a central needle 2 of the substrate 1. Such incense holder is inserted into the ash pot 4, and the incenses 5 are put into intervals among needles 2. When the incense holder is put into or out of the ash pot 4, the knob 3 is grabbed by fingers. Thus, because the incenses 5 can be stood vertically stably, ash of the incenses 5 hardly goes out of the ash pot 4, cinder of the incenses 5 does not scatter and remain on the incense holder to facilitate cleaning.