To provide a fruit juice drink having a rich flavor that takes advantage of a slight bitterness, by stably imparting "bitter aftertaste", i.e. a bitter taste that lasts after drinking, to citrus fruit juice or other fruit juice.

The fruit juice drink having a rich flavor that takes advantage of a slight bitterness can be produced by compounding a bitterness-imparting component in the form of a crushed product of citrus fruit skin with fruit juice so that the fruit juice drink can stably retain the "bitter aftertaste", even after it is packed in a container, and that the bitterness can be effectively imparted to the fruit juice.